Optimizing for Voice Search

Optimizing for Voice Search

If you have been dismissing the importance of voice search until this point, you’re missing out.  Here’s some interesting data, 55% of teens use voice search regularly and 56% of adults are using it to.  It’s convenient and fairly handy while you juggling a handful of things and for many people it makes them feel pretty tech savvy.  With 2017 just around the corner this technology is only going to grow and you need to start optimizing for voice search.

Search trends have changed dramatically in the past decades  and we have gone from typing in just a few keywords into the search bar for example “plumber Austin” to currently being able to speak into your phone “my toilet is broken find me a plumber near me”.  Google has gotten more intuitive over the years and SEO has had to change to keep up.

Why it needs to be part of your marketing strategies

If you want to stay ahead of your competition in the SEO game then you need to incorporate voice search as part of your strategies.  It is not the same as a typed search.  For example in text search someone may type in “restaurant Seattle” but in voice search they may say something along the lines of “where is the nearest restaurant?”  The growth of voice search goes hand in hand with the growth in mobile search and the number of smart phone users is still on the rise.

If you’re doing local SEO in anyway you absolutely can not overlook the impact voice will have.  Voice searches are four times more likely to be local and users are looking for location based products or services.  If you want to understand how voice search works grab your smartphone and start playing around with it.  Test it in your home town and see what kind of results it brings up.  Here is a video showing you how it works.

Looking to the future

It’s no exaggeration to say that optimizing for voice search will emerge at the forefront of SEO in the coming years.  You won’t have to wait long for it to happen either.  The growth of voice means more long tail searches and conversational phrases are going to see a jump in monthly searches.  Your content will need to address direst questions and gone are the days of optimizing for phrases like “plumber tampa”.  Get started now and get ahead of the competition.

5 Hard Truths About SEO

5 Hard Truths About SEO

Search engine optimization is a complex and fascinating industry, it is constantly evolving and changing. Since mobile phones are an extension of ourselves and the ability “to Google” something is ever present so SEO has become crucial to businesses everywhere. Achieving a high search ranking is the goal of many business who work with digital marketing agencies to reach that coveted spot. While all that is true a big part of an SEO agency’s job is to manage client expectations so they understand why they need SEO and how it really works.

Here are 5 hard truths about SEO you need to understand.

1. Results don’t happen overnight

As much as you’d like for your business to show up at the top of the serps (search engine results page) almost immediately you’re going to be disappointed. Real results…results that stick can take months to happen. Bear in mind that an SEO campaign is about more that visibility it is a long term strategy designed to get you ranking and keep them. The good news is that SEO has one of the best ROI’s in marketing so waiting six months for results will be worth it.

2. Results change all the time

The industry is ever changing and every Google updates send ripples through the community. Google, Bing, YouTube update algorithms all the time to offer better results. The end user wants faster and more accurate results, and search engines have responded by coming more intuitive. For the business owner that means that the page one ranking that you’ve worked so hard for could be gone at the drop of a hat.

3. The shortcut rarely works long term

The SEO community has guidelines that have been set forth by Google and some companies follow these guidelines to the letter, on the other hand there are agencies that will ignore them completely. This is referred to as white hat and black hat SEO. Black hat tactics use things like spam and other tricks to achieve quick and high rankings, however these results won’t last. The temptation might be there to use black hat methods to rank, but the results will be very short lived. You will find your website penalized before you know it.

4. SEO means more than rankings

If and when you land at the top of the search page, you need to be ready for that. That means that you need a website that has been built to convert those visitors into actual customers. If you aren’t prepared to handle that then you’ve wasted your time and money on an SEO campaign. Before one link gets built to your site it should be fully optimized and ready to handle whatever traffic will come your way.

5. Market for your audience

You can follow every Google guideline to the letter and still have miserable results. Your website and in fact all of your marketing efforts should be done with your customer in mind. You need a good easy to navigate layout, engaging content and a clear call to action.
You can’t think of SEO as an individual thing it is a melding of different tactics and strategies that work congruently to give you results. There are limitations, but that being said it is still offering tremendous value to your business.